Monday, March 16, 2009

A guide to avoiding your customers based on Boomerang Data Recoveries Site

Based on an analysis of the Boomerang Data Recovery site at http://www.boomdrs.com, here are the best ways to avoid having your customers contact you.

1. No phone number in header
2. No contact primary menu item
3. No invitational text to contact you
4. No "Contact" call to action
5. No phone on contact page
6. No email address on contact page
7. No contact link in the footer
8. No contact link on site map
9. No use of the word "contact" in text on site, ok they do have "Contact our team" which links to a webform
10. No contact page at all!

Bonus Tip - Register your domain name anonymously
If you really are trying to hide, then by all means, don’t be an idiot; spring for the extra few dollars to register your domain name anonymously.

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